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How Can AI Enable the Guest Experience?

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Have you heard of the term revenge travel? After being in lockdown for over a year, many people experience a heightened sense of wanderlust that experts believe will cause a surge in travel and hospitality bookings. Many avid travelers worldwide are ready to push through with their canceled or postponed vacation plans, and companies should prepare for the phenomenon and put tools in place to enable a positive guest experience.

A SEMrush article reveals that artificial intelligence (AI) will generate an estimated $2.9 trillion of value and 6.2 billion hours of worker productivity in 2021. Today, consumers expect exceptional services from businesses, and AI can help achieve this feat. Let’s learn how the latest technologies — from conversational AI to voice AI and more — can enable the hospitality industry to meet the market’s high expectations.

Understanding AI

As decision-makers, we often hear the term AI. It refers to the process of teaching computers to perform tasks that require human intelligence. For example, machines can now learn lessons, recognize buyer habits, and initiate conversations.

The concept of AI began in 1956, but we’ve only recently tapped its potential in simplifying processes and boosting productivity. Today, industry leaders use computers to perform complex tasks with little or no human intervention.

Let’s look at some of its advantages for businesses of all sizes and industries.

Reduced Human Error

People make mistakes from time to time, especially when they’re tired, hungry, or distracted. On the other hand, computers can work without feeling any such sensations. When developers program machines correctly, they can achieve accuracy levels that no human can.

Enhanced Availability

On average, humans work anywhere between four to six hours daily, excluding breaks. After all, we have physical, emotional, mental, and spiritual needs to address along with our careers. However, computers can function 24/7 without resting.

Eliminate Repetitive Tasks

In most cases, jobs require performing repetitive tasks like gathering information or verifying documents. Through AI, we can automate tedious work, which can boost savings and production rates.

The Role of AI in the Hospitality Industry

Using AI tools for the hospitality industry is relatively new, but it already has practical applications. Let’s look at some of them below.

Automation

Firms require cost-effective services, and AI can provide them with customized solutions. Hotels, airlines, travel agencies, and other hospitality businesses can use AI to develop customized offers and recommendations to complement guest choices.

Digital Concierge

Chatbots have evolved into next gen Digital Concierge that can analyze previous customer interactions and transform them into valuable information sources. They help organizations enjoy massive savings on customer service expenses by accelerating response rates and answering up to 80% of routine inquiries while functioning as guest experience assistants

Data Analysis

AI enables travel and hospitality companies to analyze big data to discover patterns and trends in consumer transactions. Customers nowadays prefer personalization, which AI can help achieve. With the right tools, organizations can understand consumer pain points, preferences, and goals.

Elevate Your Customer Experience

The COVID-19 pandemic affected many industries, including travel and hospitality businesses. Because of canceled and postponed travel plans, people are now planning more exciting trips.

However, the pandemic heightened how consumers perceive customer service. A Zendesk customer experience report revealed that a whopping 80% of consumers would do business with a competitor after more than one bad experience with a brand.

At Speakeasy AI, we have an extensive range of solutions — including conversational AI and voice AI — to help businesses understand and respond to customers who need help. We can empower hospitality organizations to prepare for revenge travels through our first and only speech-to-intent solution and end-to-end conversation manager.

Contact us now to request a demo.

Photo by Ketut Subiyanto

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